IT’S THAT FRESH
SOME TAKE SUMMER AS IT IS.
SOME DRINK SPRITE.
Sprite needed a global summer campaign to launch their global tagline IT’S THAT FRESH.
And give them a global campaign, we did. Complete with an American/Canadian writer, an American/Vietnamese/Chinese art director, a ballerina from Amsterdam, a German/Namibian director, strategists in Brazil, a Nigerian rapper, a British account team and two chaps from Chicago.
Why? Because it’s THAT fresh.
AGENCY Ogilvy
ROLE Creative Director, Copy
CREATIVE DIRECTOR, ART Thanh Ly
GROUP CREATIVE DIRECTOR Nick Howard
GROUP CREATIVE DIRECTOR Nick Stoner
CHIEF CREATIVE OFFICER, NY & NA Guillermo Vega
EXECUTIVE PRODUCER Chloe Heller
GROUP EXECUTIVE PRODUCER Bronwen Lonsdale
BUSINESS DIRECTOR Nick Wachs
CLIENT PARTNER Nicky Beckett
GLOBAL CATEGORY LEAD Ian Gough
DELIVERY DIRECTOR Rhoanne Flanagan
GROUP STRATEGY DIRECTOR James Hall
DIRECTOR Max Siedentopf
PRODUCTION COMPANY Division
DOP Mauro Chiarello
EXECUTIVE PRODUCER Smith
POST Cabin Edit Company (Amber Saunders),
Electric Theatre Collective, Royal Muster (Mikey Pehanich)